I'm very excited to be returning to the industry analyst business full time with 451 Research, the company I co-founded 15 years ago. I've spent just over three years away, running product marketing in the eDiscovery software business and more recently, running my own consulting business. I've rejoined as research VP for software. That somewhat bland… Continue reading Why now is a great time to rejoin the analyst business
Tag: analyst relations
Equivio deal is classic Microsoft – good enough eDiscovery & info governance
So the long-rumoured acquisition of Equivio by Microsoft has finally been confirmed. It the comparatively small world of eDiscovery it caused quite a lot of navel-gazing when news first emerged in October 2014. The price is apparently somewhere in the $150m-$200m, which is chump change to Microsoft but a nice return for Equivio's investors and management - a… Continue reading Equivio deal is classic Microsoft – good enough eDiscovery & info governance
An Analyst Relations Forum of practical ideas
I had the privilege of opening the Analyst Relations Forum in London last week, attended by a diverse group of analyst relations (AR) professionals from Europe and the US. Duncan Chapple neatly summarised my keynote, just minutes after I'd finished giving it; he's a good example of that rule of thumb that says to be a good blogger you need… Continue reading An Analyst Relations Forum of practical ideas
Analyst Relations from all angles
It’s interesting times in the world of technology industry analysts and their counterparts at technology vendors, the analyst relations (AR) professionals. Selling analyst research can be a challenging business. We have a market leader in Gartner, with almost a thousand analysts looking at almost every corner of the market. Its perennial competitors Forrester and IDC - like… Continue reading Analyst Relations from all angles